YOU SHOULD MAKE YOUR CONTENT
CATCHY..!!
CONFUSED ???????
I WILL TELL YOU HOW..!
Creativity
To enable better creative
productivity, here are a few ideas
·
Get out of the office: Certain atmospheres — for example, a
coffee house, a botanical garden, or even a park bench — can be particularly
helpful for clearing your mental cobwebs and stirring creative energy.
·
Keep a notebook within reach at all times: Breakthrough ideas
come at any time of day or night, and if you don’t write them down immediately,
chances are good you’ll forget them by the time you need them.
2
Don’t rely on the wrong teams
A creative
team should have nothing to do with rank, department, or job responsibility.
Creativity is all about chemistry, and
it’s just as likely for a shipping clerk and an engineer to crank out creative
ideas as two marketing professionals — provided they are the right two people.
Enable customers and prospects
to take part in the creative process
Sometimes creative pressure can be eliminated
simply by asking customers and prospects what kind of content they want and how
they want it delivered. Some ways to weave them into the process include:
- Initiating
a customer roundtable discussion session that meets periodically to
critique past content and brainstorm new topics.
- Conducting
one-on-one phone interviews with loyal customers to get their ideas
- Insert
links to surveys on various content pieces to elicit immediate feedback on
the value they provide and how creatively they provide it.
- Email
surveys to the house list that ask for content suggestions and/or
evaluations and opinions of previous content.
- Ask
your customers to share their preferred content formats — video, text,
etc.
- Mine
customer inquiries and FAQs for additional topic ideas that directly speak
to their informational needs and interests.
Wrap-up: What is creativity?
Advertising legend David Ogilvy famously once
said, “If it doesn’t sell, it isn’t creative.” Truer words have never
been spoken. In the business world, creativity must always serve a business
purpose — be it lead generation, brand awareness, establishing credibility, or
a combination of several key goals.
